Ghostery’s Basic Protection plan is free, but users have the option to upgrade to Ghostery Plus for $4.99/month. Unlike other companies on this list, Ghostery is not a member of the Acceptable Ads program, meaning they only make money when users upgrade to subscription plans. Ghostery’s website is full of virtuously salient verbs like “enabling,” “empowering,” and “demystifying.” It’s clear that Ghostery holds fast to its brand value of “doing everything in favor of our user’s privacy.” Ghostery allows users to see the trackers that are trying to access their data, and the platform offers Enhanced Anti-Tracking to anonymize data. The New York City-based company has its own ad blocker but focuses more on blocking web trackers and analytics devices that collect information from users. It’s all in the name: unlike some of the other options on this list, Ghostery’s bread and butter is user privacy. Like AdBlock, AdBlock Plus generates revenue by participating in the Acceptable Ads program, allowing publishers and advertisers to promote their product online if it follows a specific set of criteria. Software support is available in 52 languages, and the extension is one of the most frequently updated in the industry. Eyeo GmbH is responsible for creating the most comprehensive filter list, including options for users to block malware and social media buttons. Publishers deserve to monetize their content.” The company lives up to this credo with AdBlock Plus, quite possibly the most popular ad blocker on the Internet with more than 100,000,000 active devices.ĪdBlock Plus’ reputable open-source code has prompted competitors to follow suit the similarly-named but unaffiliated AdBlock adopted the code for itself. The company behind AdBlock Plus, eyeo GmbH (no relation to AdBlock), states on its website that “users deserve control of their internet experience. It works on Chrome, Firefox, Edge, and Safari browsers, is compatible with iOS and Android devices, and provides a Premium option with access to customizations in exchange for recurring payment. Companies can sign up to be on AdBlock’s whitelist, and if they’re on it, the only way a user can have that ad out of their sight is to manually go in and change the settings.ĪdBlock deflects advertisements and pop-ups across millions of websites and social media platforms. The platform makes money (and plenty of it, we might add), through “whitelisting” – allowing companies to display ads only if they meet certain criteria for things like ad placement and size. Users can download AdBlock for free, but make no mistake: it’s still a business. Downloaded by 65,000,000 users worldwide and available on all major browsers in 40 languages, AdBlock is one of the most accessible options for ad-blocking. AdBlockįounded by Michael Gundlach in 2009, AdBlock seeks to block “annoying and intrusive” ads in an effort to provide a worry-free, distraction-free online experience. EverSpark presents an objective, comprehensive look into the best ad blockers out there. Keep reading to learn more about some of the top players in the industry. Are you looking for a cut-and-dry ad blocker or something that can do a little more? Are you looking for an ethically-minded company or one with 50,000,000 users? In the past 10 years, developers have jostled for the top position in ad-blocking software, making newer, faster, cheaper versions than their competitors.īut which ad-blocking extension is the best for you? That depends on your needs. Thank goodness for developers – they’re never one to shy from a challenge. They’re annoying, slow down our computers, and sometimes even spread malware through the operating system. Ads are probably the most annoying and pervasive part of the internet.
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